For most online visitors, flash-based websites are a visual delight. While the use of Flash and JavaScript improves user experience of the website in a number of ways, they hardly experience sufficient crawling visits by robots of various search engines.
Here are ways that will help you to optimize your flash website with the use of effective SEO:
1. Make sure your flash site is optimized for web browsers
It is a must that you optimize your flash website for SEO by considering high usability when creating it. As you enhance your website, this leads to its proper optimization. Make sure that the flash site is easily accessible on any major browser.
2. Remember to add links
Links must be found or embedded to flash web pages in order to increase the chance for search engine robots to crawl them.
3. Use latest Flash files for content
Google is able to index content that latest Flash file versions have loaded. These flash files allow external content found on it to appear immediately and rank highly in search engine pages. These flash based pages are not only appealing but are assured to be easily navigable and gain top ranking in Google as well.
4. Use Action-script
Action-script must be used to script flash-based websites since it helps Google to index them easier. Flash files or those with Action-script code is not decompiled by Google, making them highly usable to visitors.
5. Deep Linking
Deep linking promotes your flash website by creating a hyperlink that points directly to a web page or image. This technique helps users find flash web pages faster
6. Do not use flash for site navigation purposes
Flash should never be considered for website navigation purposes because it hinders in the site's effectiveness. While using flash for navigation, the website analytics tracking site's performance might provide inaccurate data. With flash sites; data measurements, like visited web pages, viewed site pages, and periods during with visitors leave the site, become unreliable.
7. SWFObject code
Implement SWFObject code on your flash website since it is an effective program that improves the site's ranking in search engine results.
8. Make sure that only vital links are embedded in flash files
If you have important web page links that you want indexed, include them in your flash files. Avoid adding irrelevant or out-of-topic ones.
9. Use HTML
HTML files are more readable by search engines than flash files. The latter displays no external links like HTML files do. Hence, it helps to have content using HTML to flash files in order for them to be crawled by search engines robots.
10. Strongly consider partial flash in websites
Especially if your site has voluminous, much like an information site, it is best to incorporate partial or even minimal flash content. With such immense content, too much flash will lessen the functionality of its web pages.
11. NoScript command
Use NoScript tags as a text form replacement in flash features within the web browser to improve site usability. The tags are visible only when JavaScript and flash are on.
12. Use latest JavaScript methods
This is a great SEO technique involving flash files since it is supported by Google. The latest JavaScript allows Google to easily recognize a flash file that's loaded by Javascript-loaded web page.
13. Where to position JavaScript codes
JavaScript makes it all the more difficult for flash websites to get indexed. If you need to use such codes, avoid placing them at the start of the HTML file. Instead, insert them at the last part or the external.js, which is a file that you can instruct search engine robots not to read. Hence, JavaScript becomes undetectable, making the flash site better suited for SEO.
14. Utilize separate flash Files
A SEO rule regarding flash files is this: avoid having your website totally created in Flash since it will just be difficult for Google to index it. Instead, separate the website into different flash files allowing search engine robots for easier indexing.
15. Use sitemaps
Sitemap is a tool that facilitates site indexing by search engines. If your website uses flash, you must take advantage of XML sitemaps, which must be positioned in root directory.
16. Create appealing Meta tags and title tags
In order to enhance your flash-based website, you must use a title, meta description, and meta keywords tags. This assures SEO enhanced flash site, allowing it to rank high in search engines.
17. Loading in a single HTML web page
If you want links indexed in your flash file pages, you have to load the flash website into a single HTML webpage while having links embedded in them. This allows search engine bots to crawl the links more easily.
18. Use SWFAddress
This is a Javascript library implementation that permits a URL browser to change, giving each link or web page in Flash with a totally unique URL. This makes them easily indexed by Google and other major search engines.
19. List Flash links in HTML pages
Flash website links must be listed in HTML web pages. Doing so enable search engines to index the flash based site's URL directly.
20. Better flash SEO with No frames
Frames are not anymore used in website; more so in flash-based ones. You assure optimum SEO work on your flash site if you take advantage of NOFRAMES on it.
Click for more effective SEO strategies on achieving desired results in search engines.
The author is an expert SEO and blogger who regularly contributes articles to SEOP – an internet marketing agency with over 12 years of experience in SEO and PPC Management.
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